Sarah Waddington CBE is a director of Wadds Inc. where she advises creative agency management teams on company direction to deliver sustainable growth. An IoD ambassador, she is also a member of the PRCA’s Interim Management Board. Sarah is the UK’s only chartered director and Chartered PR practitioner. She holds over 20 years' experience in helping organisations to articulate their purpose, engage stakeholders, create value and deliver social impact. Sarah is the founder of #FuturePRoof, a community committed to reasserting public relations as a strategic management function and co-founder of Socially Mobile, a not-for-profit PR training school helping those from lower socio-economic backgrounds and under-represented groups to increase their earning potential.