Kate is a research director leading health policy research at Ipsos, including a focus on public perceptions of the NHS. Her 18 years of research on public perceptions has included both qualitative and quantitative research with the public to understand their perceptions of the state of the NHS, the challenges it faces and how they think it should be improved. She has covered a wide range of topics such as access and quality, how the public feel about NHS staff, and their views of funding for the NHS, and brings a strong understanding of how the public respond to NHS communications.